SEO for services
Page-one strategy for the 20–40 high-intent freight queries your buyers actually type.
Inbound
Marketing
Funnel
Stop chasing freight buyers. We build the search, maps, voice and AI presence that makes them find you - and choose you - first.
Overview
Your buyers are searching
You're not showing up
A traditional forwarder might still open a trade directory. But your highest-revenue buyer - the logistics coordinator - doesn't. They search Google, read the AI overview, and ask ChatGPT, Gemini and Perplexity who to call. Show up in those answers and you win the inquiry. Don't, and you never know you lost it.
The Inbound Funnel makes you the answer across every channel your buyer uses. Below is everything it includes, grouped by what it does.
Category 01 - Search & rankings
Own the queries
your buyers type
Keyword strategy
A live roadmap of the queries to target this quarter, ranked by intent and ease.
Technical SEO
Crawlability, schema and site structure search engines read and trust.
Image & rich results
Optimised assets, FAQ schema and snippets that take up more of the page.
Category 02 - AI & voice
Be the answer,
not just a result
GEO - get recommended
Generative Engine Optimization: become the forwarder ChatGPT, Gemini and Perplexity name when a buyer asks who to ship with.
AEO - be the source
Answer Engine Optimization: structure your content so models pull from it to build their answer - and cite you as the source.
Voice search
Natural-language content built for "best forwarder near me" voice queries.
Conversational content
Question-led pages that match how buyers really ask - for people and for models.
Category 03 - Local & maps
Win the city, lane
and port you serve
LOCAL VISIBILITY
Local-pack ranking for every city and region you operate in.
Google Business Profile
Photos, posts, Q&A and a review programme that top the local 3-pack.
Service-area pages
A dedicated, rankable page per port, lane and region you cover.
Reviews & reputation
A review system that compounds trust, social proof and ranking over time.
Next step
Ready to build the funnel?
A 30-minute call:
- Audit of your current search, AI & maps visibility
- The three highest-leverage moves for your funnel
- No pressure - you decide next steps